New research: Celebrating MLK Jr. Day
Hello from SurveyMonkey!
Happy 2022 and welcome back to our research newsletter, which we use to share insightful, timely research directly from the team of researchers at Momentive (previously known as SurveyMonkey).
We’re making two changes to our format this year:
Each week, we’ll share some exclusive data that hasn’t been published anywhere else (!!) along with our usual recap of new data you can find on our blog or in publish with our media partners.
We’ll reveal a bit more about our team, including who we are and the processes we use to do our work. Hopefully this will bring a little bit of ✨personality✨ to your inboxes.
To kick off the year, please meet Brianna Richardson, our newest Research Scientist. Read to the end to learn more about her. Take it away, Brianna!
New Momentive polling: MLK Jr. Day 2022
Key findings:
Black Americans are more likely than others to plan to commemorate MLK Day
Race relations in the U.S. are still strained
About half of adults in the U.S. (51%) say they plan to do something to commemorate Martin Luther King Jr. Day holiday, according to a new Momentive poll conducted January 3-10. Blacks are easily the most likely to say they plan to celebrate: 81% Blacks, 60% of Hispanics, 61% of Asians and 41% of whites say they plan to do something to commemorate the holiday.
The top way people plan to celebrate the holiday is by supporting a Black-owned business (23% overall). That number is especially high among Gen Z (33%), among Blacks (45%), and among Gen Z Blacks (48%).
Concerns about race relations remain for some
Almost half (48%) of adults in the U.S. say race relations are getting worse, a slight decrease from a 2020 Axios|Momentive poll when 55% of U.S. adults said the same.
In the 2020 survey, 63% of Blacks, 64% of Hispanics, and 52% of whites said race relations were getting worse. Today, perceptions have improved among all those groups, with 49% of Blacks, 40% of Hispanics, and 50% of whites describing race relations as getting worse.
Among Blacks specifically, older generations are the most likely to say race relations are worsening.
About a third (35%) of all adults say current race relations are ‘poor’, and 4 in 10 (41%) rate them as ‘fair’. Only 4% categorize them as ‘excellent’. Blacks are most likely to say current race relations are ‘poor’ (40%) compared to whites (35%), Hispanics (31%), and Asians (27%).
- Brianna Richardson
About Brianna: Brianna is a Research Scientist at Momentive where she regularly collaborates with media outlets to conduct public opinion polling on topics such as politics, economics, and culture. She previously worked for a market research start-up that focuses on polling college students. Brianna holds a master’s degree in economics from Temple University and a bachelor’s degree in political science from Kent State University. She currently resides in the Philadelphia suburbs where she enjoys spending time outside, reading, and practicing Muay Thai.
Other Momentive data in the news:
Have you heard of NFTs, DAOs, and Web3? See the results from our latest MRx study to learn about the future of the internet
We partnered with Axios to see what people were excited (or fearful) about for 2022. Spoiler alert: there’s more fear than excitement. Read it all: Exclusive poll: Americans fear a Jan. 6 repeat in coming years - Axios
We worked with the New York Times to check in on the state of the American workforce, during a time of record high inflation and job turnover. Read the full story: Only 17% of workers say their pay has kept pace with inflation - NYT
Back in November CNBC our latest Workforce Survey focused on the #greatresignation, with stories on how understaffing leads to a vicious feedback loop of resignations, and how many people say they are thriving at work these days. We took that data and pulled it into a Tableau dashboard to explore more of the findings. Check it out to see how your responses on pay, job satisfaction and much more compare to the 10,000 workers across the country who we surveyed.
That’s all from us this week! Thank you for reading, and look for more research to drop into your inbox soon.