New election data visualizations with Tableau and Axios

Today’s One Big Thing from SurveyMonkey: we’ve teamed up with Tableau and Axios to help launch a 2020 Election Data Hub that provides broad access to public opinion polling about one of the most watched elections of our lifetimes. 

Why? Because as a country, we’re writing history—and surveys remain the best way to gauge the feelings that will be driving the facts that will shape our months and years ahead.

The first three interactive visualizations show our results state-by-state on: 

Click through each to play around: filter by state, race, age, party, and plenty of other characteristics.

There’s lots more to come. Each week, Axios will be covering some of the biggest findings, and we’ll be publishing insights of our own for subscribers of this newsletter (it’s free—sign up if you haven’t yet already:

With people around the world tuned into the U.S. presidential election, we’re showcasing how American voters are thinking about their choices, dealing with ongoing devastation from the pandemic, managing environmental crises, and confronting fresh challenges in their daily lives.

Our three-pronged partnership combines SurveyMonkey’s vast polling infrastructure, Tableau’s self-service visual analytics platform, and Axios’ incisive storytelling to provide expert analysis and open the door for everyone to explore the data themselves, viewing trends as time goes on, or playing with different cuts by demographics, issue concerns, by vote choice, or by state.

We are surveying at a tremendous volume to make this happen. The initial release of this project includes interviews with more than 650,000 U.S. adults in polls started in June 2020. We’ll surpass a million respondents before Election Day.

Of course, sample size isn’t everything, or even the main thing—but the scale of research matters. The critical debates over racial injustices and disparities and the deeply partisan reaction to the country’s coronavirus response both point to a need to understand how different groups perceive what’s happening and what to do about it.

Polls are a first, crucial step in recognizing these differences. We need to look at how Black, LatinX, and Asian voters see the campaign independently, not bundle them together as “non-white voters.” We need to recognize those with non-binary gender identities, as well as provide critical age and education break-downs among voters. We do all of this by accessing an unmatched pool of respondents on the SurveyMonkey platform.

Expertise matters, too. We’ve been at this for a long-time, and are using scientifically backed, field-tested and improved methodologies to provide solid baseline estimates you yourself can use to understand the voting landscape or modify to make your own predictions about where things might end up on November 3.

Our aim, as ever, is to amplify individual voices and indicate an answer to that most critical of questions in 2020—where do we go from here?

Join us by visiting the SurveyMonkey-Tableau-Axios election hub here:

Polling highlights:

  • “Voters who disapprove of President Trump most strongly are by far the most likely to vote by mail in the presidential election, according to an Axios analysis of exclusive data from SurveyMonkey and Tableau.” by Margaret Talev and David Nather for Axios (link)

  • “Forty-nine percent of adults said college football players should be allowed to play this fall, compared to 48 percent who said they shouldn't, according to new results from the NBC News|SurveyMonkey Weekly Tracking Poll.” by Ben Kamisar for NBC News (link

That’s it for this week—thanks for reading! Hit reply to send us any questions or feedback.