Hello from SurveyMonkey!
Hello from SurveyMonkey!
It’s been a while, and we’re overdue for a research update. We use this newsletter to share the latest polling data from our Research team, and this edition has everything from AI to elections data to customer satisfaction around the world. Below, you’ll find results from an experiment we fielded to understand how the 2024 Republican primary is shaking out. But first:
Have you ever made a purchase and then been asked to answer a question like this: How likely would you be to recommend this <fill-in-the-blank> to a friend? That’s called a Net Promoter Score (NPS) question, and it’s one of the most commonly-used measures of customer satisfaction. We fielded a study in 9 countries around the world to understand how cultural differences affect responses to that very important question. Which countries have the lowest NPS, and which have the highest? Find out here.
How is artificial intelligence (AI) disrupting the market research industry? We surveyed close to 200 market researchers to find out. Read it all here.
Nearly one-third (32%) of people already say they would be comfortable with artificial intelligence leading a primary care appointment, according to our new survey with Outbreaks Near Me. Read the media coverage.
For more company-wide updates, read more from our new CEO here!
A look-ahead to the 2024 election: No matter how we asked, Trump leads among Republicans.
In the past month, five Republicans (Chris Christie, Doug Burgum, Mike Pence, Francis Suarez, and Will Hurd) have filed to run for president in the 2024 race. We wanted to know how candidates stacked up within different groupings – all candidates (speculated and declared), declared, and front-runners. We identified Trump, DeSantis, Pence, Scott, and Haley as front runners, according to existing polling data.
Then, in a survey of people who intended to vote in the 2024 Republican primary, we randomly showed them one of three lists: all candidates, front-runners, and declared candidates. Respondents could also write in their preferred candidate if they were not listed as an answer choice. Respondents who were only shown front-runners, the shortest list, wrote in other candidates at the highest rate (6%) compared with 4% of respondents who were shown all candidates or declared.
Regardless of which candidate list was shown, Donald Trump is the clear frontrunner. In each version of the survey question, almost half (47%, 49%, and 46%, respectively) of Republican primary voters said they planned to vote for Trump. In all groupings, Trump was followed by DeSantis who garnered 23-24% of Republicans’ vote share.
Trump and DeSantis shine with opposite demographics.
By both age and race, the relative standings of 2024 presidential candidates remain the same, with Trump clearly in the lead and DeSantis a clear second. But some differences still emerge, with Trump slightly overperforming among Republican voters under the age of 50 relative to those 50 and over.
Conversely, Trump underperforms among white relative to non-white Republican primary voters, while DeSantis overperforms among whites.
A majority of Trump 2020 voters are motivated or undeterred by the indictment.
On June 8th, former President Donald Trump was indicted for mishandling classified documents. An overwhelming majority of Trump 2020 voters (89%) state that his indictment either has no effect (43%) on whether they’ll vote for Trump in the 2024 Republican primary or makes them more likely to vote for him (46%).
That’s all for this week! Thanks for reading!